Shortening your sales cycle means faster revenue recognition, more efficient sales resource allocation, and predictable growth. ABM delivers these outcomes by eliminating the wasted time service businesses spend educating unqualified prospects and chasing accounts that will never close.
Learn the difference between MQLs and MQAs, and why account-based qualification delivers better results than traditional lead scoring in complex B2B sales
Intent data has become one of the most talked-about tools in B2B marketing. Vendors promise to tell you exactly which accounts are in-market, what they’re researching, and when they’re ready to buy.
It sounds perfect. But before you add another line item to your marketing budget, ask yourself: do you actually need it?
Traditional lead generation casts a wide net, hoping the right prospects respond. For SMBs with limited resources, this wastes time and budget on prospects who never convert. Account-based marketing flips this model by targeting specific companies that match your ideal customer profile.
Stop running ABM on spreadsheets. Discover how SimpleABM builds CRM and automation systems designed for B2B marketers.
Building a target account list is the foundation of any successful account-based marketing strategy. Without the right accounts, even the most sophisticated campaigns will fail to deliver results. This guide walks you through a systematic approach to identifying, evaluating, and prioritizing the accounts that will drive your growth.
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