The SimpleABM Blog
Practical account-based marketing guidance, targeting methods, and campaign playbooks for B2B growth teams.
How ABM Shortens the Sales Cycle for Service Businesses
Shortening your sales cycle means faster revenue recognition, more efficient sales resource allocation, and predictable growth. ABM delivers these outcomes by eliminating the wasted time service businesses spend educating unqualified prospects and chasing accounts that will never close.
How ABM Shortens the Sales Cycle for Service Businesses
Shortening your sales cycle means faster revenue recognition, more efficient sales resource allocation, and predictable growth. ABM delivers these outcomes by eliminating the wasted time service businesses spend educating unqualified prospects and chasing accounts that will never close.
What’s the Difference Between MQLs and MQAs?
Learn the difference between MQLs and MQAs, and why account-based qualification delivers better results than traditional lead scoring in complex B2B sales
Do You Really Need Intent Data? Here’s the Truth
Intent data has become one of the most talked-about tools in B2B marketing. Vendors promise to tell you exactly which accounts are in-market, what they’re researching, and when they’re ready to buy.
It sounds perfect. But before you add another line item to your marketing budget, ask yourself: do you actually need it?
How to Personalize Content for Key Accounts Without Burning Resources
Personalization drives account-based marketing, but it doesn’t have to drain your time or budget. The key is to balance relevance with efficiency. Here are proven ways to deliver targeted content that resonates with decision-makers without stretching your team thin.
ABM vs. Traditional Lead Generation: What SMBs Need to Know
Traditional lead generation casts a wide net, hoping the right prospects respond. For SMBs with limited resources, this wastes time and budget on prospects who never convert. Account-based marketing flips this model by targeting specific companies that match your ideal customer profile.
The Role of CRM and Automation in Account-Based Marketing
Stop running ABM on spreadsheets. Discover how SimpleABM builds CRM and automation systems designed for B2B marketers.
Why ‘More Leads’ Isn’t the Right Marketing Goal
Stop chasing vanity metrics. Learn why “more leads” isn’t the right marketing goal and how account-focused strategies drive qualified pipeline and real revenue growth.
How to Build a Target Account List: A Step-by-Step Guide
Building a target account list is the foundation of any successful account-based marketing strategy. Without the right accounts, even the most sophisticated campaigns will fail to deliver results. This guide walks you through a systematic approach to identifying, evaluating, and prioritizing the accounts that will drive your growth.
Does Video Really Pay Off in B2B Marketing?
Video has become the currency of attention. In B2B, where buyers sift through endless decks, whitepapers, and emails, a well-produced video can do the heavy lifting in seconds. But behind the hype, many companies are still asking: does video actually deliver ROI, or is it just another expensive marketing line item?
Why Referrals Alone Won’t Grow Your Pipeline
Referrals are valuable, but waiting for them limits growth. Learn how B2B companies use proactive lead generation and ABM strategies to build predictable pipelines without depending on passive referrals. Explore proven solutions.